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Nowadays, home life is also changing drastically, and newer lifestyles have become the focus of the industry. As the preferred platform for China’s domestic home trade, the 22nd Chengdu Furniture Fair & 2021 Chengdu International Home & Living Fair will upgrade the “exhibition-production linkage” through “seven dimensions “One Show, Many Sales” to deeply expand the market, cross-border integration to develop “Big C Market”, online and offline The exhibition will be upgraded in an all-round way by linking the innovative exhibition mode and leading the development of Chinese home furnishing industry to a new height by technology.
At the same time, the exhibition will also closely follow the industry hotspots, with fashion, trend and innovation as the core, showing the ideal home life style, presenting cutting-edge life aesthetics, and displaying new scenes of home consumption. It will become a platform for the forerunners of China’s home furnishing lifestyle, the creators of urban living style IP and good life, and provide an integratable promotion platform for cross-border industries, a high-quality showcase for creative design, and a leading platform for trendy lifestyle.
“Upgrade of “Exhibition-Industry Linkage Boost the healthy development of China’s home furnishing industry
Social distance, home office, online teaching …… Currently, although the new crown pneumonia epidemic into the normal prevention and control stage, but the epidemic really changed the lives of all people. With this, the Chinese home furnishing industry is thinking: how should the home furnishing industry shape the life form in the post-epidemic era? And this is one of the propositions of this year’s exhibition.How to spend every moment with family members, how to re-plan the public and private movement lines in the family; how to create an efficient atmosphere in home office and online school; how to use emerging technologies to maintain good social relationships while keeping social distance; how to start a safer and more comfortable travel experience …… In the post-epidemic era, people The focus of life has shifted more from “social” back to “home”.
In this year’s exhibition, more than 1000 home furnishing brands will be led by the concept of “lifestyle” to present the new “home” and “life” in different combinations of the resulting Chemical reaction.At present, China’s home furnishing industry is facing “four great changes” – the industrial side is facing the status quo of high inter-industry integration and cross-industry integration; the design side is changing from single product design to space construction design, lifestyle design and scene analysis design; the procurement side is facing the change from product procurement to cultural procurement, and the procurement group is also changing from traditional buyers to large C-tier composite buyers; the consumption side is also changing from product consumption to design consumption, cultural consumption and scene consumption.
Such a huge change has given rise to changes in the exhibition – to “lifestyle” as the lead, is the Chengdu Furniture Fair and Chengdu Home Life Fair to upgrade the “exhibition industry linkage” to promote each other’s development model to help promote the A new exploration of the healthy development of the home furnishing industry. Next, the exhibition will help upgrade home furnishing brands, release new market dynamics, lead the development of new industry wind, innovation and new mode of industrial development, promote new heights of quality development, ensure the development of a new effective platform and other dimensions to lead the Chinese home furnishing industry to redefine the good life in the post-epidemic era.Accelerate the “second growth”
Big brands gather to present the new future of brand development
After more than 30 years of development, Chengdu has become one of the four major trade capitals of Chinese furniture, one of the four major production bases of Chinese furniture, and the largest production base of panel and upholstered furniture in China – “Sichuan Home Furnishing” has thus become a well-known regional brand in China’s home furnishing industry, and an excellent representative of “high quality, high cost performance and excellent service” of Chinese home furnishing.
Faced with the great changes in the post-epidemic era, China’s home furnishing industry has entered a new round of competition time. How to stand out in this competition? All major home furnishing brands are accelerating their layout and seeking a new development path of “second growth” of the brand.This year’s exhibition, the whole friend, the South, good scenery, a hundred wood home, nine days, Ouman, Yadu, hundred V, Bonos, eight benefits, the impression of the earth, art standard, Mi Fei …… these nationally renowned Sichuan furniture brands will appear in full, to show the Sichuan home bearing lifestyle, unique aesthetics and brand upgrade of new ideas.
At the same time, there will also be well-known home furnishing production equipment enterprises such as Xinghui, Jidong, Nanxing, Huahua, Ma’s, Jindilai, Ding, Saimingrui, Hengkang, Era, Womat, Senlian, Shunhua, Shu, Mustang, Star Speed, Jiajia, etc., and well-known home furnishing raw and auxiliary materials enterprises such as Hettich, Mona Lisa, Debilon, Dilong, Happy Tiger, Xiangxing, Zhizheng, Yuheng, Yihuang, Red Cotton, Feida, Moganshan, Sawat, Gaobang, Taihe, Taiwo, Taiqiang, Jiatai, etc.
Target “big C” procurement Cross-border integration to lead the development of a new industry wind
Shopping in the live broadcast, planting Netflix heart selection, listening to the designer’s advice to choose materials, modifying home for hobby …… As home consumption becomes more and more diversified, the influence of designers, celebrity anchors, social e-commerce, etc. on end consumers is gradually increasing, and the “big C” procurement group is becoming a powerful interface linking the production and consumption ends of the home industry.
The exhibition pays great attention to the “big C-end” buyers group, not only inviting them to visit and purchase through precise invitations, but also actively linking real estate, designers, design agencies, e-commerce, decoration companies, lifestyle, KOL and other cross-border integration, establishing a “big C-end to grasp the new generation consumption demand – the new generation consumption demand gives rise to a new windfall of innovative lifestyle development at the exhibition.The new wave of development of the home furnishing industry, “the new windfall of the exhibition helps enterprises change from commodity output to life culture output”.
Domestic trade procurement
In the next five years, China will promote high-quality development as the theme, deepen the supply-side structural reform as the main line, reform and innovation as the fundamental driving force, to meet the people’s growing needs for a better life as the fundamental purpose, and accelerate the construction of the domestic cycle as the main body, domestic and international The new development pattern of the domestic and international double cycle to promote each other.
After 22 years of development, Chengdu Furniture Fair has become the “preferred platform for domestic trade of Chinese home furnishings”, on this basis, this exhibition upgrades the domestic trade procurement platform system and accelerates the construction of a new platform for domestic trade.In order to meet the demand of more dealers to select products and order, and to build a platform for manufacturers and big businessmen to supply and negotiate, the exhibition team has gone to all major provinces and cities in China to carry out offline investment and precise promotion, and will send out more than one million invitations to invite dealers nationwide to meet in June and Chengdu, which is expected to attract more than 200,000 professional buyers from all over the country to visit the show in Chengdu.
Online and offline linkage Innovative new mode of home exhibition development
Seizing the wind of da Renren economy, aggregating private, commercial and public domain traffic, online marketing and offline attraction at the same time …… How to help home furnishing enterprises to carry out more innovative forms, more exciting content, more effective marketing communication? Chengdu Furniture Show and Chengdu Home Life Show focus on the form of online and offline linkage, innovation exhibition “double” and the development of a new model.
During this exhibition, the organizing committee will invite the exhibiting brands to meet with celebrity anchors to share the “traffic plan” of the home furnishing industry; invite home furnishing weblebrities to stroll around the exhibition site to explain the new lifestyle of “see life, see beauty”; and cooperate deeply with strong real estate and home furnishing platforms to explore the new chain of “real estate + decoration + home furnishing + exhibition” development.The exhibition will explore a two-line development mode with exhibition as the carrier and Internet as the stage, providing a new blue sea of development for home furnishing brands, home furnishing alliances and industrial functional areas.
Technology Leading Industry Create a new height of quality development of Chinese home furnishing industry
Technology drives industrial progress. The 22nd Chengdu Furniture Fair and 2021 Chengdu International Home & Living Exhibition gathered a number of home production equipment and material enterprises, which use the latest technology and latest techniques to promote the overall quality of China’s home furnishing industry to a new high.A new pneumonia epidemic has made “home office” and “online classes” the norm, and the company is committed to providing furniture silent hardware for high-end custom furniture companies in China.
The home study and office lifestyle will reposition the use of the study, which requires better, better looking and quieter furniture accessories, and our products can meet the needs of such customers.Participating in this year’s exhibition, Starfleet NC will bring the “Custom Furniture Smart Factory Project”, which is focused on building an intelligent factory for the furniture industry. The project can provide furniture factories with various needs from design to production, from stores to factories, from front-end to back-end, exponentially reducing production costs, doubling production efficiency and significantly reducing labor dependence.After the market recovers from the epidemic, the number of entrepreneurial groups looking for business opportunities will also gradually increase.
A single piece of equipment can no longer meet the needs of enterprises, and we hope to provide the industry with holistic solutions ‘from front-end design to back-end production’ and ‘from equipment silos to production line layout’, which is our core competence.Plate CNC equipment manufacturer as well as custom factory total solution provider Hua Hua CNC, on the other hand, has developed a custom factory solution that can be tailored to be more suitable according to the customer’s output requirements, production process, land area, labor and many other elements to provide custom unmanned factory planning and whole line output according to the needs of the factory after the epidemic. “In addition, we also vigorously develop automation and numerical control in the single machine, making sure that customers can create higher profits with lower labor costs and time costs.
“The new generation of “environmental protection, green, healthy” consumer philosophy of the Chinese home furnishing industry is increasingly influential, thus, new materials, new processes, new product innovation chain is also forcing the transformation and upgrading of home furnishing enterprises. As a high-tech company developing environment-friendly adhesives, Taiqiang will bring its newly developed fast-drying water-based over machine adhesive products to this exhibition. This product can solve the problem of pure sponge mattress product moisture residue too much and can not immediately packaged for shipment. “This technology is currently in the market leading.”
Deeply expand the market a show multi-sales release new momentum of industrial development
In 2021, Chengdu Furniture Fair and Chengdu Home Life Fair will implement the strategy of “one show, multiple sales” – with the exhibition as the center of the circle, multiple exhibitions and sales activities throughout the year, forming a “ripple” radiation effect, helping home furnishing brands to accelerate the expansion of the emerging home furnishing market – based on high quality, one hand to grasp the brand, the other to expand the market, releasing new momentum for industrial development.As a comprehensive home furnishing exhibition based on the strong foundation of Sichuan furniture industry, Chengdu Furniture Fair and Chengdu Home Life Fair will take Chengdu as the center of the circle, radiating outward to Chengdu-Chongqing twin-city economic circle, Chengdu-De Mei-Zi co-city economic circle, Chengdu-Chongqing-West Kunshan diamond-shaped economic circle, Yangtze River economic belt and other regions, leading Sichuan home furnishing brands to accelerate the expansion, not only to accelerate the market expansion of the regional brand “Sichuan Home”, but also to radiate more regions and more brands, helping brands to accelerate the upgrade of the brand value of “know life, love life, lead life”.
In addition, Chengdu Furniture Show and Chengdu Home Life Show will also serve as the biggest “breaking point” of “Sichuan Traveling World – Sichuan Home Nationwide” throughout the year, while linking up with national stores such as Red Star Macalline, Yunnan Desheng Home, Jinsheng Home Beijing, etc., to help all major home brands to carry out the second in-depth development of the domestic market, and create a home brand highland that integrates living aesthetics display experience space, product release stage, effective trading platform and new consumption scenario.
